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  ATG Services - Integration
 
  PA Solutions
   
  eBay Integration
   
 

Excess Inventory, discontinued items, returned and refurbished goods pose a complex business problem that every retail business addresses differently. The approach can affect the cost structure, branding and hence the competitive advantage. Once a decision is made to liquidate it, the problem shifts to efficient execution.

   
  Business Case
 
Retail businesses with multiple sales channels including e-commerce applications have inventory and order quantity information distributed over multiple systems. The availability of the information also depends on the way these systems have been implemented. Success of excess inventory identification strategies depends on organization’s ability to view the consolidated information.

After a decision is made to liquidate an inventory at an acceptable price, execution requires identical touch points in all sales channels. Fulfillment systems, if disparate, need to provide identical functionality

   
  Background
 
There are no standards for interfacing with different auction sites, and those interfaces that are available range from handful of web services to hundreds of APIs. Thus any solution that is devised have to be flexible to allow integration with multiple business models that are available with many auction sites.
   
  Integration Challenge
 
Professional Access SOA model provides a Web services layer for integration with eBay, Ubid etc. ATG’s web services have been effectively used to achieve a seamless integration for Listing, Auction Support, Post Auction fulfillment support and Client Profile Collection. Our SOA model provides a high degree of abstraction.
   
  Professional Access Solution
 
Professional Access SOA model provides a Web services layer for integration with eBay, Ubid etc. ATG’s web services have been effectively used to achieve a seamless integration for Listing, Auction Support, Post Auction fulfillment support and Client Profile Collection. Our SOA model provides a high degree of abstraction.
   
  CRM Integration
   
  Business Case
 
Retail businesses with multiple sales channels including e-commerce applications have a pressing need to provide a unified Customer Service experience. Bringing together the multiple sales channel information has been a challenge in increasing the productivity of the Call centers.
   
  Background
 
Most of the new generation CRM products offer sophisticated features for Customer Service Application such as smart search capability, complete view of Customer interaction, Consolidated Customer Account information etc. Many organizations have been using such sophisticated CRM applications in other areas and would like to extend it to cover the call center needs across all sales channels.

Soon after implementing the ATG commerce platform, organizations need to roll out a customer service application that can access information from ATG repositories as well as from other fulfillment applications. ATG provides a CSR module, which most users extend to meet their needs.

ATG 6.2 release provides Web Services that enables easier integration with other CRM solutions.
   
  Integration Challenge
 
With a mix of many custom legacy applications and ERP implementations on one hand, different sales channels and fulfillment systems on the other, the CRM integration can substantially vary in complexity. Need for flexibility to allow any of these systems to be replaced with a newer system makes elaborate messaging systems obsolete.
   
  Professional Access Solution
 
Professional Access has taken leadership in establishing a SOA model to integrate and unify your multiple sales channels to bridge the information flow between order processing systems and your fulfillment systems.

As the “Web Services” support in these systems are enhanced, interoperability and relationship management with the customer just got easier

   
   
   
 
   
More on Integration
 
   
   
   
   
   
   
   
   
 

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